ITSRIGHT alongside Cattolica University (Master CREA) to train the new protagonists of the African creative scene

This morning, ITSRIGHT held a lecture on the business of creativity protection at Università Cattolica del Sacro Cuore, as part of the Executive Master CREA (Executive Program in Creative Entrepreneurship with Africa).

We are pleased to contribute to this project, which promotes education, international mobility, and joint programs between Italy and Africa, with the goal of strengthening the skills and knowledge of young creatives from diverse backgrounds. During the session, we discussed copyright and the crucial role of collecting societies in supporting creators, sharing experiences and insights on the importance of rights management within the musical and audiovisual sectors.

The meeting also featured Laza Razanajatovo, President of APASER – Pan-African Alliance of Screenwriters and Filmmakers, who offered valuable reflections on digital rights and their impact on creative industries.

A special thanks goes to Professor Chiara Paolino and Università Cattolica del Sacro Cuore for the opportunity to contribute to a training project that promotes creativity as a bridge for dialogue and growth between Italy and Africa